Apa Kata Mereka Soal Branding?
Membangun brand butuh waktu, dan ada baiknya Anda juga belajar dari orang-orang yang sudah membangun brand lebih lama dari Anda. Simak beberapa pendapat mereka yang sudah lebih dulu membangun brand.
Scott Bedburry Nike’s advertising director from 1987–1994 Starbucks’ chief marketing officer from 1995–1998
“A great brand taps into emotions. Emotions drive most, if not all, of our decision. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the products.”
Sir Richard Branson Virgin Group
“The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings. And I’m convinced that it is feelings that account for the success of the virgin brand in all of its forms.”
Phillip Kotler Profesor International Marketing
“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then the price is everything and the low cost producer is the only winner.”
Angela Ahrendts CEO Burberry
“The brand image always come first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure everyone is working toward a single vision.”
